About Me

I’m Wendy, Chief Empowerment Officer at Wendy Shatford Coaching.

I support mid-life professionals lead a more fulfilling life by helping them identify and change their mindset, removing negative emotions and limiting beliefs to achieve their ambitions.

My Story

If you'd told the younger me where I'd be today, I don't think I'd have believed you.
Today, I help people overcome what's holding them back, build confidence, and create lasting change. But my own journey to get here wasn't straightforward.
I'm a survivor of childhood abuse and have experienced my own mental health challenges. There have been times in my life that felt incredibly dark, and for many years I carried the weight of experiences that shaped how I saw myself and the world around me.
Those experiences don't define me, but they have given me something invaluable, which is a deep understanding that real change is possible. I know what it feels like to question yourself, to feel stuck, and to wonder whether life can ever be different. I also know what it feels like to come out the other side.
One of the greatest constants throughout my journey has been my husband, who has been my rock since we met in our mid/late teens. Together we've built a wonderful life and raised our two amazing children, and every challenge we've faced has only strengthened my belief in the power of resilience, support and hope.
Like many people, my career path wasn't a straight line. I didn't go to university immediately because life had other plans. Instead, I worked around family life until I was offered my first HR role, which was a period of time that changed everything.
While working full-time and raising two young children, I studied for my CIPD qualifications and built a career that would span more than 20 years, eventually leading me into senior HR leadership. I loved helping people develop, overcome challenges and achieve their potential, but deep down I knew there was another chapter waiting for me.
I knew I'd found what I was meant to do.
After moving into a new sector as an HR Manager, I attended a mindset course simply to help me settle into the role. Instead, I discovered Neuro Linguistic Programming (NLP), and something just clicked.
The more I learned, the more fascinated I became by the incredible ability our minds have to change. When I completed my Master Practitioner training in NLP, Hypnosis and Time Line Therapy®️, I experienced first-hand just how transformational these approaches can be, and unexpectedly, this was not only professionally, but personally too.

I knew I'd found what I was meant to do.

Since then, I've continued to develop my skills, becoming a Certified Havening Techniques® Practitioner after witnessing the profound impact this beautifully gentle technique can have on helping people process trauma and create emotional freedom.

My HR career also exposed me to some of life's hardest moments, including experiencing suicide in the workplace on few occasion, the most profound was when I lost a member of my team to suicide. That led me to qualify as both a Mental Health First Aider and an ASIST Suicide First Aider. Although crisis intervention isn't the focus of my coaching, those experiences have reinforced something I believe wholeheartedly: every person's story matters, and everyone deserves to feel seen, heard and supported.
Today, I bring together over 20 years of senior HR leadership experience with transformational coaching techniques to help people break free from limiting beliefs, overcome self-doubt, navigate change and create the life they truly want.
I don't believe we're broken, and I don't believe our past has to dictate our future.
I believe we all have the capacity to change when we have the right support, the right tools and someone who genuinely believes in our potential - even when we struggle to see it ourselves.
If my story resonates with you, I'd love to hear yours.

Because the life you want may be closer than you think.

Qualifications

Master Practitioner of NLP Master Practitioner of Time Line Therapy®️

Master Practitioner of Hynosis Certified Havening Techniques®️

 Practitioner Mental Health First Aider ASIST Suicide First Aider 

CIPD Level 7 HR Qualified