About me

Hi, I’m Wendy – Chief Empowerment Officer, Mindset & Confidence Coach with a mission to help people overcome self-doubt, manage stress and create the future they deserve.

✨ My story (and why I do what I do)

For as long as I can remember, I was the person everyone turned to for advice, whether that was in my professional capacity,  with family and friends and in life in general.

My professional career has been spend building a 20+ years career in HR, eventually becoming a Senior HR Manager. I absolutely loved this profession, especially supporting people, helping them grow, and navigating the messy, human side of work. 

However, what I did not allow anyone to see was that for years behind the scenes, I was carrying my own story, which was one shaped by childhood abuse and bullying, self-doubt, and a very loud inner critic.

From the outside, I looked successful.
Inside, I often felt like an imposter waiting to be found out.

Then, back in 2020 (we will try and forget what else happened that year! 🙈), everything changed when I discovered coaching and the power of techniques like NLP, Time Line Therapy™, Hypnosis, and then a couple of years later, Havening Techniques®.

What I found most beneficial with these powerful techniques was that I did not have to relive all of my past trauma, and for the first time, I didn’t just understand my patterns, I changed them.
Old fears softened.
Confidence grew.

I realised I wasn’t broken… I’d just been carrying beliefs that were never mine to begin with.

Those experiences changed my life so profoundly that I knew I had to help others do the same.

So when redundancy came along after my last HR role, I took it as a sign. I stepped fully into my purpose as Chief Empowerment Officer at Wendy Shatford Coaching Ltd, helping professionals, leaders, and everyday humans rewrite the stories holding them back.

Because here’s what I know for sure:
You don’t have to stay stuck in old patterns.
You don’t have to live with imposter syndrome.
You don’t have to keep pushing through burnout.

You can change your mindset.
You can build confidence.
You can create a life that feels like yours again.

Today, I work with clients on career change, confidence, decision-making, wellbeing, relationships, and life goals, always with warmth, honesty, and yes… sometimes a healthy dose of cheese 🧀 (those of you who know me well, understand my passion for cheese!)

If you’re ready to stop just coping and start thriving, I’d love to talk, so get in touch!

Wendy